welcome to

The best stories are the unlikely ones. 

It takes a lot to create something new. It takes hustle, commitment, fortitude and maybe a little luck to build anything great. You have to learn along the way and you have to be singularly driven by the desire to do it. If you get it right, every long day at work can feel like Saturday.

We believe that is what entrepreneurship is all about. It has never been more possible to take fate into your hands and run your own business. For an ever-growing section of the population, working for others is simply not the best way to true economic mobility anymore. For those who want to solve their community's biggest problems and create a lasting impact, there is no better way than through entrepreneurship. It's an unlikely path, but for those who are willing, it can be the best decision of their life.


Welcome to The Unlikely Company. We are building a community of like-minded people to provide value for anyone looking to carve their own path through entrepreneurship. We're just getting started. The best way to participate right now would be to sign up for our weekly letter and check out the new videos as we release them. Please give us any feedback or questions you may have.

Remember, to dare is to do.

Marcus Whitney & Jacob Jones


Interested in entrepreneurship? Then you've come to the right place. CREATE + ORCHESTRATE is a bi-weekly YouTube show produced by The Unlikely Company and hosted by Marcus Whitney. On the show Marcus touches on topics from how to get a business off the ground to how best leverage digital marketing to scale your idea and everything in between. Check out our most recent episode here or subscribe to our YouTube channel to keep up to date with the show.



Back in the summer of 2015, We launched a Kickstarter announcing The Unlikely Company and that Marcus Whitney would be writing a book called Create + Orchestrate. It got funded in less than 12 hours.

After the overwhelming support for the book, we raised even more money to fund a one-of-a-kind youth entrepreneur program in Nashville. Oasis Venture, a partnership with The Oasis Center, launched in February of 2016 and will graduate 18 teenagers who want to learn the fundamentals of building their own business.

The book has gotten bigger and more robust than we initially imagined and is slated to come out in 2016. Check out The past Kickstarter for more info on the book!